Trademark Applications and Registrations

Trademark applications (and registrations) provide you with the tools to protect your business and investment; in fact they will become your most worthy business asset. There is a type of misconception that registering a company, purchasing the website names and registering for tax purposes provides you that isn’t legal rights to protect your brand. This is simply not the case; only a registered trademark can provide you with the legal backing to secure your venture and its future treatments.

Questions often arise on whether to register a logo. The simple answer is that it is imperative, providing the only form of protection that delivers exclusive legal rights the following the company trademark for that specific goods and services, both in the offline and online environments; affording the business the capability to stop others from with the golf irons brand and potentially damaging the reputation of enterprise enterprise.

In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. These include logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and alternatives. The inclusion of a written description of your business’ offerings provides the legal specifics of insurance coverage. It is important that the range of products and/or services that the organization produces is correctly classified into one of the 45 separate categories in existence.

It is important to highlight that trademark applications are country specific. For instance, this means that if you have a trademarked business in New Zealand that is actually trading, or is proposing to trade, in Australia you should protect organization and business conception in australia too. Having rights into the brand, logo and product offerings in New Zealand does not mean you have got the same rights in Australia; a separate trademark application must be wrote.

The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on a ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights utilize the trademark. Once a questionnaire is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, TM Status Objected India which enables other to lodge a complaint or objection re the application. However, objections are rare and the majority of trademark applications progress straight through to registration. Your trademark registration is approved, the business will receive certification and approval to be the exclusive user with the specified trademark for all the different goods and services went for under the application.